Ypsilanti DDA Marketing Info Series

Description

The Ypsilanti Downtown Development Authority (YDDA) Marketing Committee created a 4-course informational series that will help businesses within the DDA district market their unique storefronts and attract visitors and repeat customers. This series will be free to DDA business owners and recordings will be available for download in the business orientation packets that new businesses receive. Experts in the field will cover key topics and business owners will have the opportunity to connect. We engaged the YDDA business community with a survey asking them what topics interest them the most and created the series around the results of that survey. Lunch will be provided. and workshop attendees will be entered to win a $500 business marketing stipend. This project is made possible by Destination Ann Arbors Community Tourism Action Plan Grant.

November 19, 2026
Getting Found Online: Search Visibility for Ypsi Businesses
Customers are searching differently than they did just a few years ago. Learn what drives online visibility today and how your business can show up where potential customers are looking. Marketing expert Nicol Pasuit will share strategies to improve your business's digital footprint, strengthen local search presence, and increase the likelihood of being recommended across modern search and discovery platforms. Whether you're a retailer, restaurant, service provider, nonprofit, or professional business, you'll learn how to assess your online presence, identify opportunities for improvement, and leave with a set of practical strategies.

December 4, 2026
DDA Collaborations and Partnerships
Join us for an interactive session to discuss how to lighten the load of being a business owner. Together, this group will think creatively about who might be unexpected local collaborators and how to engage work together to share resources that leads to greater success for everyone in the participating business community.

January 15, 2027
Social Media 2.0 - A Focus on Video Editing Are you looking to step up your social media content? Video is a great way to mix things up, but figuring out where to start can take a lot of trial and error. Join us on January 15 for Social Media 2.0, a hands-on course led by DDA Coordinator Danya Youssef-Agha. We’ll cover the basics of creating and editing videos for social media, helping you feel more confident bringing your ideas to life and creating content for your business. Come prepared with your phone in hand and fully charged! If you’d like to watch the first social media course before attending, you can find it under Business Resources at YpsilantiDDA.org.

February 5, 2027
Data-Driven Campaigns on a Budget Are you running online campaigns based on assumptions or facts? In this session, we’ll uncover valuable data sources hiding in plain view and walk through how to use them to enhance your future digital marketing campaigns. With tips for every level of expertise, from beginners to advanced data nerds, you will leave this session with a deeper understanding of the potential of running super smart campaigns that could grow your bottom line

SPARK East Innovation Center

215 W Michigan Ave , YPSILANTI, MI 48197

Nov 19, 2026

11:30 AM EST to 1:30 PM EST

RSVP Required

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